A research by Pew Research Center on popular YouTube Videos in 2019 revealed which keywords received the most views.
In the first week of 2019, every video produced by highly subscribed channels was reviewed. In the study, channels with high subscribers were defined as channels with at least 250 thousand subscribers. It is worth noting that 43,770 channels are included in this definition.
The results of the analysis are divided into three parts. The last section focuses on the keywords used in video titles and descriptions, which can provide more views.
In its report, the Pew Research Center shares 20 prominent keywords that are used in YouTube video headlines and are associated with increased views. For those curious, the ranking is:
- Fortnit to
The first-ranked Fortnite keyword provides the largest increase in views, and the most commonly used of the 20 most viewed words.
Within the scope of the research, methods that are commonly used by channels with high number of subscribers as well as keywords were discovered. Accordingly, seven out of 10 videos cross-link to other social networks. The most widely used social networks are Twitter with 58 percent, Facebook with 51 percent, Instagram with 50 percent and Snapchat with 9 percent.
Apparently; In addition to keywords, attention to YouTube content in videos on other social networks also leads to high views.