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98% Loss of Value: Tumblr is sold to WordPress, Porn Lock remains

98 % Wertverlust: Tumblr wird an Wordpress verkauft, Porno-Sperre bleibt

The unprofitable blogging platform Tumblr has been looking for a buyer for months. This should now have been found with the WordPress owner Automattic. Verizon and Oath, a subsidiary, should have agreed to the sale.

Axios informed from informed sources that the purchase price for Tumblr should be well under $ 20 million. Another source speaks even less than 10 million US dollars. Yahoo bought Tumblr, which was founded in 2007, for around $ 1.1 billion in 2013. When Verizon acquired Yahoo in 2017, Tumblr also switched to Verizon. The plan to build a profitable environment together with the media business of AOL / Oath did not succeed Verizon. Tumblr has lost more than 98 percent of its value within six years.

Pornhub was previously interested

Tumblr can continue to refer to about 450 million blogs on its own platform, but had recently suffered a significant decline in traffic by about a third, after the platform – as announced in December 2018 – had begun to delete all pornographic content from the blogs , Since launching in 2007, Tumblr has tolerated such content, leaving many blogs with pornographic content. For this reason, until May of this year, only the Pornhub Pornhub website was interested in a purchase that wanted to reverse the ban.

Automattic wants to stick to pornography lock

However, WordPress parent Automattic now wants to hold on to the pornography ban, the Wall Street Journal said, citing Matt Mullenweg, the CEO of Automattic. Whether all 200 remaining employees of Tumblr will keep their jobs in the next few months has not yet become known. What plans Automattic is pursuing with Tumblr to lead it out of the loss zone, however, is not yet known.

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