From autumn 2019 Apple wants to offer their own films and series about a new streaming service. As part of this, the company has hired some well-known actors and producers. In addition, the previously limited exclusively on Apple TV TV app is revised and also offered on other competing platforms.
Own content with Hollywood stars
In addition to the gaming flatrate for iOS, macOS and tvOS, Apple has also announced a subscription to films and series. For Apple TV +, the company has already started to produce the first content – relying on popular Hollywood actors and directors who attended the presentation in large numbers, including Jennifer Aniston, Oprah Winfrey, J. J. Abrams and Steven Spielberg. Right at the beginning of the service thus numerous genres are served, including in addition to feature films, documentaries and a morning show.
Apple has not yet commented on the prices, but emphasizes that TV + should be available in more than 100 countries this year. Although it was often speculated in advance that the offer for Apple customers will be available free of charge; However, the company has not commented on this.
Apple TV app will be expanded and cross-platform
The project is being implemented with an improved Apple TV app, which will not be limited to the associated hardware: In addition to the adaptation for macOS, the app and thus also TV + are to be used for Amazon's Fire TV sticks and the American Roku. Box appear. In addition, smart TVs from LG, Samsung, Sony and Vizio are supported. The update of the app is scheduled for May, but availability on some platforms will be delayed until the fall.
In addition, Apple also wants to improve cooperation with third-party providers as part of some improvements to the user interface and usability. In this regard, for example, HBO or Starz only American representatives are called; but also internationally, one wants to increase the supply, praised Apple. However, Netflix is unlikely to be part of it.