Today, while social networks and technology companies treat user bases as a database that can be marketed or manipulated, technological initiatives that try to prevent this situation continue to expand. These new technology initiatives, which fight against malicious players such as the London-based Astroscreen, bring along new areas of work.
Astroscreen, acting to prevent the damage done by Cambridge Analytica and similar companies to democracy, received an investment of $ 1 million exactly 4 months ago. Astroscreen, which tries to grow and expand its team with the investment it receives, attracts attention with its new job advertisements.
The company is currently looking for candidates in a variety of positions, from social media manager to operations manager, and takes the data engineers to a new level. Because Astroscreen is looking for data engineers to work on social media manipulation. According to the job description published by the company, the engineers who will do this job will create new algorithms that will work with machine learning to detect social media manipulations.
With its algorithm, Astroscreen wants to prevent bots and counterfeit accounts from creating artificial public opinion with false news and misleading content. At this point, it is worth noting that the company's CEO, Ali Tehrani, is experienced in algorithms that can detect false news. In the past, Tehrani, which owned a news analysis company that was powered by machine learning, sold its company in 2015, when it wasn't so important to catch false news.
In addition to Tehrani, Juan Echeverria, who currently serves as CTO of the company, has previously held a Ph.D. at UCL on fraudulent accounts on social networks. In 2017, Echeverria came up with the discovery of a botnet that managed 350 thousand accounts on Twitter.
In the meantime, let us state that Astroscreen will protect brands from reputation-damaging attacks with its efforts to protect democracy. The company will inform brands when false news becomes widespread and an artificial public opinion is created. Astroscreen will use coordinated movements detection, fingerprinting, fake account and botnet detection techniques while providing this service to brands.
When we look at it 10 years ago, we see that the title of social media manager has not become official as a profession in our country. Currently, the same social networking ecosystem continues to reveal new branches of profession.
While social networks have become a part of everyone's daily life, we can clearly see how the data we share as users harms us globally and directly affects our lives. While companies like Astroscreen do not provide the privacy and security of users exactly, they act to protect us from massive manipulation moves.