Last week, the entire world's agenda was the Amazon rainforest fire. Most of the rainforests in Brazil perished in the fire. This situation, in which people are in sorrow even when putting them into words, causes changes in the balances for technology companies.
Planting trees with 80 percent of income
Google's environmentally friendly competitor EcosiaDue to public concern of the Amazon rainforest, within a day of daily downloads for the search app and browser extension 1150 percent increase It reached. At first glance, Ecosia looks like a regular search engine. However, the company, 80 percent of the revenue from search ads are dedicated to planting trees. In short, Ecosia operates as a non-profit organization.
65 million trees planted to date
Let us state that the company, which has been serving for ten years, has not developed from scratch into a software search engine, and has collaborated with Microsoft's search engine Bing to strengthen search results and display ads. The company spends most of its profit on tree planting projects in countries such as Brazil, Ethiopia and Madagascar. Ecosia says it has planted more than 65 million trees to date.
The company said on Thursday [August 22nd] that Ecosia's installations are accelerating, adding that the Amazon rainforest fires have reacted severely to international and social media. While the average number of downloads of Ecosia in one day was 20,000, it reached 250,000 after the fire. If the download speed continues in this way, the company only the number of downloads in August will reach 1 million He said.
Ecosia has become the best iOS app in Brazil on Thursday and is ranked high in numerous other markets around the world, the company official said.