Facebook, Messenger, WhatsApp and Instagram messaging services to combine the Facebook, so that the company's messaging platforms would have increased the confidentiality of the announced. In the long run, it is expected that this new feature will directly rival Apple.
In fact, Apple and Facebook have been complementing each other in different areas for a while. For example, users who buy iPhone use these devices to log in to Facebook and Instagram. Facebook's new messaging platform is not thought to prevent users from getting an iPhone in the first place. However, over time, this messaging platform can replace iMessage and make it easier for users to migrate to Android devices.
Because of its user-friendly interface and end-to-end encryption, Apple has become one of the biggest obstacles to the transition of Android users to Android. That's why we can say that Apple has never launched iMessage for Android, despite the high demand. When we look at the Google side, it is possible to say that it is not able to produce a messaging application that can replace iMessage. This is why the Android user often communicates via Facebook Messenger and WhatsApp.
In fact, US users do not prefer to abandon iMessage and use another application. In other countries, while WeChat and WhatsApp are at the top of their popularity, iMessage continues to stand out in the United States.
At this point, it should be noted that Zuckerberg defines iMessage as one of Facebook's biggest competitors. Furthermore, Zuckerberg said that the purpose of combining WhatsApp, Instagram, and Messenger was to create an iMessage-like experience.
With Tim Cook's comments and Facebook abuse of Apple's Enterprise certification, the ropes between Facebook and Apple are shrinking more and more every day. Zuckerberg is unable to criticize Apple's relationship with the Chinese government. It seems that a new competitive factor can be added to this complex relationship in the coming days.