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Fitbit, which changed its marketing strategy, introduced its new model

Fitbit, which changed its marketing strategy, introduced its new model

Apple Watch market dominating Appleis the leader of the wearable device market in 2018. we transfer. Apple is the leader in the wearable device market 4 Fitbit. Fitbit dominated 11.9 percent of the market in the last quarter of 2017, and dominated 9.4 percent of the market in the last quarter of 2018.

Fitbit, which experienced a decline in the wearable device market last year, aims to reverse this situation in 2019. Fitbit, which started selling smart watches about 2 years ago, is the new model Fitbit Versa 2announced yesterday. In addition to the new model, the company announces a new subscription service and will offer health monitoring options for $ 9 per month. Fitbit CMO in the related explanations Team Rosesaid they wanted to move away from being seen as a hardware company.

Fitbit, who does not want to be seen as a company producing products exclusively for activity monitoring, advertisement campaign and the new model Fitbit Versa 2. Thanks to the advertising campaign in question, not only an activity tracking producer smart watch manufacturer Fitbit aims to create an ecosystem.

Amazon Alexa Fitbit Versa 2, which is integrated with the voice control, allows you to control your home with voice commands. About music Spotify In order to provide personalized recommendations for its subscription service, Fitbit will use data from its user's training and sleep.

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