Like YouTube, Instagram has opened a new account called Creators, which focuses on content producers. Creators on bio “We're helping you create on Instagram, and unfortunately we're unable to provide you with a verified account.” expression.
With this account, Instagram wants to support content producers on the platform to produce more actively and plans to offer suggestions on this issue. In fact, we've seen Instagram's approach to Instagram for Business, which it opened for businesses.
Looking at the posts, the use of visually entertaining and rich content draws attention, and some visuals also include statistics. In this context, we add that 60 percent of users watch stories by making sound.
In the account's only featured story, you'll be able to view the questions frequently asked by content producers. Questions answered in the story include account validation, some features not available, why the flow algorithm is not re-chronologically, and how to use comment filtering features.
So far, content producers who have had to deal with all the challenges on the platform alone, from changes in algorithms to errors in new features, can get more support from the company with this account. Instagram, which opened the sales feature to content producers in the last months, can provide more tools and opportunities to content producers like YouTube and increase the interaction and brand collaborations on the platform.