The changes he made for the company should not be enough, he's just decided to change his Instagram From Facebook name to Instagram From. Apparently Facebook CEO Mark Zuckerberg wants to remind everyone that Instagram owes its success to Facebook. Kevin Systrom and Mike Krieger left the company in September last year, which made a significant contribution to the product, especially Stories copied from Snapchat. Even after this separation, Systrom stated that Instagram lost its autonomy.
Facebook, which first introduced the advertising feature to Instagram in 2015, managed to generate $ 9 billion in revenue from Instagram in 2018 despite all the discussions and criticisms. Moreover, it is possible to say that the company is continuing to increase its revenues by adding new advertising models.
In June, Instagram announced Branding content to more users, adding a new dimension to the relationship between the brand and the content manufacturer. In the blog post the company shared, they said they would increase their investment in branded content and said “this is the beginning”.