Facebook announced that the number of ads published on Instagram doubled. Facebook, which gave an ultimatum to double Instagram's ads on its platform last year, seems to have reached its end.
Ads on Instagram are available to users in Stories, Streaming, and Explore. More ads on the platform Facebook is an indicator of more control over Instagram over the years. The company, for $ 1 billion in 2012, the photo-sharing application purchased Stories, Filters and Shopping features turned into another platform.
The changes he made for the company shouldn't seem enough, he recently decided to change his Instagram From Facebook name to Instagram From. Apparently Facebook CEO Mark Zuckerberg wants to remind all users that Instagram owes its success to Facebook. At this point, it is important to remember that Instagram's founding partners Kevin Systrom and Mike Krieger left the company in September last year, which made a significant contribution to the product, especially Stories copied from Snapchat. Even after this separation, Systrom stated that Instagram lost its autonomy.
Facebook, which first introduced the advertising feature to Instagram in 2015, managed to generate $ 9 billion in revenue from Instagram in 2018 despite all the discussions and criticisms. Moreover, it is possible to say that the company will continue to increase its revenues by adding new advertising models.
In June, Instagram announced branded content ads to help content producers show branded content to more users, adding a new dimension to the commercial relationship between the brand and the content manufacturer. In the blog post the company shared, they stated that they would increase their investment in branded content and said bu this is the beginning “.