Amazon, which is worth $ 1 trillion in NASDAQ last year, has announced a new program to strengthen brands on its platform. In the program named esi Project Zero engellen, it is expected that the counterfeit products will be detected and prevented from being sold on the platform.
The launch of counterfeit products belonging to brands through the Amazon has long been a complaint of brands. These products, which are very difficult to identify on the platform, were reported to Amazon by registered trademarks. These products, which were reviewed by Amazon, were then removed. With the new program, certified companies will be able to remove such counterfeit products without Amazon's approval.
Some companies are invited to the program that is currently in the pilot application. Among the companies are phone accessory manufacturer Kenu, ThunderWorks, Chom Chom Roller, which sells products for pets.
Consists of three components
In a statement from Amazon, Project Zero has three components. The program, which takes its technology from machine learning which is a sub-branch of artificial intelligence, combines with the company's corporate expertise.
Amazon says it scans more than 5 million new products every day to determine their imitations. With a system called or Automatic Protection “, products are being scanned. In order to determine the authenticity of the product, the logos belonging to the original brand and other features that make the product special are used as data. It is stated that the system only produces 100 times more counterfeit products than reactive measures.
Another element that constitutes the program is the ability of brands to demonstrate a proactive approach. With the ecek Self-Service kaldır tool, brands will be able to contact the Amazon and remove the counterfeit products themselves without having to wait for the investigation to end.
The final component of Project Zero consists of placing an original code on the products on the platform. A unique code for each product will be used by Amazon to test the authenticity of the ordered product. In this way, Amazon wants to prevent the delivery of the counterfeit product to the customer.
At the moment, it is possible to use the branded Project Zero, Amazon recently wanted to make more use of more brands.