Reddit and Snapchat announce new content sharing partnership

Reddit and Snapchat announce new content sharing partnership

Reddit, the Internet's oldest social network, added a new Snapchat integration to its sharing options on Monday. Now users can share Reddit posts in Snapchat stories. This new feature, which is currently only available to iOS users, will soon be available to Android users.

In the meantime, let's say that you can't share the contents of every community in Reddit as part of the feature. For now, Reddit only allows you to share content from communities that are safe to open at work and are well placed on the platform.

To take advantage of this new integration, simply select the Snapchat by pressing the share button of the content you want to share. After selecting Snapchat, you can send the post as a private message or share it in your story.

Snapchat users who have downloaded Reddit on their phone are redirected directly to the original post in Reddit when they scroll up to see the content. If you haven't downloaded the app yet, let's add that it will be redirected to the iTunes App Store.

Snap Inc. Vice President of Partnerships Ben Schwerin and Product Development Director Vaibhav Sahgal did not neglect to share their views on this new integration.

Schwerin stated that Snapchat users are interested in Reddit content and that with this new integration, Snap's interaction with Reddit will strengthen the community and connectivity on both platforms.

Sahgal stressed that Snapchat was the first platform they partnered with. Sahgal said that they wondered how the new feature will change the sharing habits and the user experience, adding that they expect Reddit users to show the original content only available to new users using Reddit.

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