The market researchers from IDC have presented new figures for distribution on the smartphone market. Huawei is a big winner because the focus has been placed on the home market China, so despite the US sanctions 28 percent more smartphones were sold in the previous year. Samsung has grown in Europe and the US.
Huawei in the third quarter of 2019 made the largest jump in the current statistics of IDC with a total of 66.6 million smartphones sold. This corresponds to an improvement of 28.2 percent over the previous year. Although Huawei is currently not allowed to offer newly developed smartphones with Google services outside of China and in these markets instead holds with rebrandings over water, the company continues to grow on the back of immense gains in China.
In China, Huawei is said to have helped above all a certain national pride of the citizens to significantly higher sales figures. But IDC also notes that Huawei maintains good relationships with the various sales channels, whether retailers or mobile operators, such as China Mobile, China Telecom and China Unicom, three state-controlled providers.
With the recently done Launch of 5G in China But Huawei now has to reduce its inventory of LTE devices. In addition, many users would wait for cheaper 5G smartphones. The new mobile radio standard is currently used exclusively in the top devices like the Mate 30 Pro 5G or Mate 20 X 5G offered with comparatively high prices.
Samsung wins with Galaxy Note 10 and Galaxy A
From Huawei's difficulties outside of China has the strongest according to market researchers Samsung benefits in Europe and the US with the Galaxy Note 10 Series (Test), but especially the Galaxy A series was successful. Especially the smartphones of the entry-level and middle class within the Galaxy A series have been successful. Samsung Galaxy A series has now come into price ranges with smartphones such as the Galaxy A90 5G for 750 euros, which were previously reserved for the Galaxy S series. Devices such as the Galaxy A20e, however, cost only 170 euros.
Behind Samsung and Xiaomi follows Applewhose iPhone 11 (test) and iPhone XR (test) arrive well at the clientele. Nevertheless, Apple's numbers with 46.6 million smartphones are slightly down on the previous year. Apple's sales with the iPhone is According to figures from the last quarterly report by 9 percent declined.
Xiaomi and Oppo grow outside China
Xiaomi suffers from the dominance of Huawei on the home market of China and has sold 3.3 percent less smartphones globally than in the previous year. The company is meanwhile broader, for example Also in Germanyand, for the first time, has sold less than a third of sales across the Chinese market. In India, Xiaomi is the market leader and has expanded its offline presence with more Mi stores and Mi Preferred Partners.
Oppo also wants to focus away from the Chinese market, where the company only just over half of the smartphones sold. Especially the Reno series and the A9 were successful in China. In addition to Xiaomi, Oppo sees great potential in the Indian market and is represented there with the Reno and K series.
The smartphone market is growing
After seven declining quarters, the smartphone market grew slightly by 0.8 percent to 358.3 million smartphones in the third quarter of 2019.