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The Next Big Step in Marketing: Conversational Marketing

The Next Big Step in Marketing: Conversational Marketing

With the rapidly developing technology, new marketing strategies are also developing. “Conversational Marketing”; in other words, “Chat Marketing” with its usage in Turkish; among these new strategies. This form of marketing based on speech; It is a feedback-oriented marketing technique designed to improve customer loyalty, to develop strategies by getting to know the customers and target audience more closely, and to obtain a new and customized marketing option. Use this feedback-based approach to marketing; to help increase brand recognition and trust; giving customers and prospective customers a real conversation experience, allowing them to move directly between marketing and sales channels.

At the heart of Conversational Marketing is the ability to predict what your customers want and what they need. The best way to do this is with artificial intelligence supported ChatBots with natural language learning (NLP) capability.

Developed with SOR's infrastructure, ChatBots bring you and your potential customers together.

With Conversational Marketing, you can communicate with your target audience through any messaging application instead of traditional marketing methods such as e-mail, call, SMS. With ChatBots, you can understand the needs of your target audience and shorten your sales cycle through a real-time dialogue. You can also give your potential customers more buying experience. MAPFRE Sigorta, one of the most powerful companies in the insurance sector, reaches its potential customers via Facebook Messenger via ChatBot using the SOR infrastructure. In line with the information it collects from its customers, it proposes 4 different traffic insurance packages. Thus, customers can choose the most suitable package for themselves and make purchases in the same chat.

Add artificial intelligence-supported ChatBots to your marketing strategies to help you understand and better understand your relationships with your potential customers and catch the future!

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