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TikTok growth in the US slows

TikTok launches into social commerce with two new features

After merging with Musical.ly bought by ByteDance in 2016, TikTok is positioned as the most valuable company in the world. Open to the world in 2017, TikTok has become a favorite of young people and has achieved significant growth.

TikTok, which has added 500 million users to its platform this year, has reached 1.5 billion users in total after two and a half years. However, according to SensorTower data, the quarterly growth of TikTok began to slow down for the first time.

During the last quarter, the number of downloaders for the first time reached 177 million, while TikTok registered a decrease of 4% compared to the same period of last year. The decrease is attributed to the reduction of the company's budget for advertising spending on Facebook in the United States. In this regard, the number of US users is also decreasing.

TikTok, who was recently invited to speak in the US Senate to inquire about the company's relationship with the Chinese government, said he would not send any statements.

TikTok, who developed the censorship recently applied by Mark Zuckerberg in his speech on freedom of expression, could face a serious obstacle to the United States in terms of growth in the coming days.

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