TikTok, which began testing native video ads in its news source in February, is currently testing two different features that allow users to link to the site and share content producers with commerce sites. their subscribers.
These two features, currently being tested, have been confirmed by the ByteDance spokesperson. Discovered for the first time by Fabian Bern, the characteristics of the influencers of TikTok will allow them to increase their incomes.
– Fabian 比 安 (iamfabianbern) November 14, 2019
In addition to the scrolling video feature on the site, TikTok, which also includes the ability to add links to Bio on Instagram, is also making the move to social commerce. In recent years, when Instagram and WhatsApp have been filled with shopping features for businesses, it makes sense that TikTok has turned to this area.
Although TikTok, which has over a billion users, has recently experienced a slowdown in growth in the United States; the company remains strong in China, Southeast Asia and India. With new social shopping features, the company could start challenging Amazon, which operates in China, Southeast Asia and India.
On the other hand, it should be remembered that Facebook has entered this market in the field of social commerce. Facebook, which is investing this year in the India-based Meesho social trading company, allows sellers to sell their products on WhatsApp and other social networks via Meesho.