TikTok's parent company, ByteDance's new chat application Feiliao

ByteDance, the parent company of TikTok, which managed to maintain its position in the App Store for five consecutive quarters, announced the new chat application Flipchat. The original name is Feiliao (dayalı lar), which includes an instant messaging feature like Messenger, as well as forums based on interests.

The application is now available for download from both iOS and Android platforms. In fact, this new application is not ByteDance's first messaging application. A few months ago, the company announced its Snapchat-like video-based chat application, Duoshan, and is determined to rival China's messaging giant, WeChat.

However, Feiliao should add many new features to the platform in order to compete with WeChat. WeChat manages to collect multiple features such as payment systems, car rental and food order under the same roof.

For the time being, Feiliao only allows users to create groups and forums to focus on their interests. ByteDance defines Feiliao as an open social product and aims to bring together users who share the same interest.

In the meantime, WeChat users can not transfer their profiles and connections directly to Feiliao. Feiliao does not prefer to offer users the option to login with WeChat. Similarly, Feiliao links cannot be opened on WeChat. Therefore, it is possible to say that this tight competition is already reflected in the practices.

In fact, Alibaba, one of the biggest competitors of WeChat's parent company Tencent, and Alipay added a payment feature to the Feiliao with a digital wallet. Moreover, this is not the first cooperation of Alibaba and ByteDance. Previously, the Chinese version of TikTok had joined forces in Douyin to sell products.

The data in a new report by the research company Questmobile is quite interesting. According to the report, ByteDance covered 11.3 percent of Chinese users' önceki monthly active users yılda total time spent on giant applications exceeding 100 million ent in March, which was 8.2 percent in the previous year. there is a growth.

On the other hand, the period covered by Tencent fell from 47.5 percent to 43.8 percent in March, while the share of Alibaba, Baidu and others declined from 44.3 percent to 44.9 percent last year. This clearly shows us that the growing ByteDance has begun to consolidate its place in the Chinese market.