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Tim Cook's performance premium this year was $ 115 million

Tim Cook's performance premium this year was $ 115 million

Apple CEO Tim Cook is valued at $ 115 million this week, according to new documents from the Securities and Exchange Commission. Apple shares. Apple, Cook exceeds 560 thousand restricted stock unit after exceeding performance expectations. In the meantime, half of this figure continues to work at Apple because the rest meets the expectation.

Cook's $ 115 million premium, Apple's sales after reaching the target let's say. In fact, Apple's goal is a little surprising. Because the company's income from the iPhone, the last 3 years has been falling regularly. Between 2015 and 2017, iPhone sales accounted for 70 percent of Apple's revenue. According to data released on July 30, iPhone sales in the last period, Apple accounts for only 48 percent of revenue. This means that despite the decline in iPhone sales, Apple's goals are met.

One of the most important reasons why Apple is able to meet its goals is the fact that the technology giant's service subscriptions are increasing day by day. If you remember, Apple, last March, only a special event was organized services. At this point, iCloud, App Store, Apple Music, Apple Pay and other new services are key to Apple's future growth and revenue diversification. Services accounted for 19 percent of Apple's revenue in the last quarter. Apple TV + and game service Apple ArcadeLet us remind you that in the fall.

In addition, the Apple Card was launched for users in the United States, and this is an important move to sell the iPhone let's say.

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