The old Facebook slogan "moves fast and breaks something or remains valid in the digital world and inspires giants. The fact that Google, one of the largest companies in the world, works with a major health system and finally acquires Fitbit, gives millions of patients a chance to access their data, has created a great controversial.
Some Silicon Valley companies have embarked on the health sector in the way they knew best: data collection and analysis. Amazon sells software that can read medical records and make recommendations to improve treatment. In addition, Alexa, the intelligent voice assistant of Amazon, develops innovation in health and wellness initiatives.
Watson, IBM's artificial intelligence program, is used in the production of new drugs, patient appointments, oncology research and the genome. Google is developing applications based on artificial intelligence to treat diabetes and detect cancer by following the same path as Amazon.
Microsoft also uses the Azure cloud platform service to control health costs and monitor risks to patients. Apple has been collecting health data for a long time with the Health and Apple Watch app. Apple continues to collaborate with leading academies and research institutions in the health sector.
Google Nightingale Project Defense
Google, whose reliability had been questioned by data scandals in previous years, has collected detailed information on health records without the permission of millions of US citizens as part of a study called Project Nightingale. According to the report published by the Wall Street Journal, Patient records were collected in 21 states and patients and physicians were not informed.
According to Rob Copeland, Wall Street Journal correspondent, patients presenting lab results, doctor diagnoses, hospital records, patient's name, date of birth, many personal data, such as 150 Google employees were seized unexpectedly.
The data can be saved!
The New York Times, the leading US newspaper, endorsed the Wall Street Journal report and said that "dozens of Google employees have been able to access confidential patient data and that some Google employees may have downloaded some of these data.
Google announced that the agreement with the health care provider was in line with high-precision health record sharing standards with Google staff. A spokesman for Google, the project is in accordance with the federal health law, the only purpose of the agreement is to serve the health care provider.
The goal may be to design new software
According to what is written in the media and spoken in social media, it is highly likely that Google is collecting this data for a new artificial intelligence software. Google and Apple have entered a fierce health care competition in 2018 to oversee a number of health initiatives as Health Purchasing Managers. Google, which aims to create an artificial intelligence assistant for nurses and doctors, announced that they would use the DeepMind Health Unit.
In 2017, Google signed an agreement with the Medical Center of the University of Chicago to develop machine learning tools that can accurately predict medical events. Accused of inappropriately accessing hundreds of thousands of health records through this center, said Google, one of his goals for machine learning was anticipating önceden. the needs of patients.
They are legal.
Ascension, the second largest health organization in the United States, issued a press release after the publication of the article on the WSJ, clarifying its partnership with Google and stating that its goal was to optimize the Optimizing the health and well-being of individuals and communities, in order to offer a comprehensive digital talent portfolio. "
Ascension explained that all work related to his relationship with Google was HIPAA compliant and provided strong data security, while Google posted an article on his blog saying the name of the health project was Nightingale after the scandal.
The fact that the US Law on Portability and Responsibility for Health Insurance (HIPPA) allows hospitals to share patient data with their business partners as long as they provide health care is reminiscent of Google that this Is not a complete scandal.
Companies such as Google, Amazon, Apple and Microsoft should share more information because of their efforts to progress in the field of health. Time will tell us what kind of sharing system will create.
Digital giants find their way
Big data collected by multinational technology companies; Traceability or social profiling allows users to know their habits or their social tasks.
Investments in the health sector show the keen interest of technology stars in the healthcare sector. In 2018, the US medical market generated a turnover of $ 3.65 billion, according to the Federal Medicare Agency and Medicaid Services of the US Department of Health and Human Services.
Spain is in first place on Bloomberg's "Healthier Countries" index. The annual health expenditure per capita in Spain is around 3,000 euros. In the United States, this figure is 9,500 euros. The numbers are growing in tandem with the growing need for medical assistance due to the aging of the population.
Digital giants are the right tactic to fill gaps in new areas of business. According to the American Society of Clinical and Climatology, the amount of medical data has doubled every 3.5 days in 2010 to double every 73 days in 2020. As a result, it becomes difficult to manage volume. information.
The digital giants are analyzing the data of customers who have been using their products for more than ten years. Google improves searches and reduces ad segmentation. Amazon optimizes their ability to calculate their products to optimize their suggestions and analyze big data.
They want him to bring some soft money.
One of the main goals of Google, Amazon and Microsoft is to sell the available computing capabilities as well as optimized tools for medical data analysis. This requires access to a lot of patient information. To have good predictive analysis and classification techniques, you need good databases.
The goal is to sell these services to hospitals and biomedical research centers through a cloud model, as the databases will include many valuable business models that can enable new diagnostic methodologies and drug development.
Online advertising is another way to leverage medical data. Some reports have been published in the past that some of the world's most popular websites have sold data to online medical consultations, such as medical symptoms, diagnoses, drug names, fertility information. Obviously, there will be much more to discuss in the coming period. We will follow.